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How Can Tweet Seats Provide New Opportunities for Audience Engagement?
Participants in the tweet seats program at UMS before a performance. When the team at UMS (University Musical Society) was considering new digital initiatives for this season, they thought about their...
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Tailoring Online Media Platforms for Community Engagement
A visual map plotting locations of artist studios nominated in the Brooklyn Museum’s GO project Twitter fiction isn’t new. What makes Elliott Holt’s recent Twitter mystery story so special is the care...
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How Might A Background in New Media Theory Benefit Today’s Arts Marketers?
Detroit School of Arts students take a photo by smartphone with jazz legend Marcus Belgrave after a UMS school-day performance. When I applied for the Blogging Fellowship here at ArtsFwd, I was asked...
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You’re Invited to Provocative Lunch…
Brown bag — or, tin lunchbox — lunches are a good way to get all of your team members at the table to talk about provocative ideas. The common wisdom about social media is that it’s about sparking...
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Gamification in the Arts: Fad or Future?
Gold Star Club sticker cards from UMS’s experimentation with gamification. I’ve really enjoyed taking classes on Coursera lately (if you’re looking for recommendations, I liked this class on Internet...
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